Even in today’s digital world, face-to-face discussion can still be an optimal method to collect vital information. Talking with select groups of stakeholders offers a fast, participative method to gain new understanding, validate other research, diffuse conflicts and fuel change processes.
Our standard one hour focus group sessions create a comfortable environment for participants to share insight and experiences. Results from focus groups can be used as stand-alone research or integrated into an overall research plan.
Never outdated, focus groups still give management an excellent return on research investment and stakeholders the opportunity to be heard.
There is nothing which we receive with so much reluctance as advice.
— Joseph Addison